Peter's world is now here at Crown.
Whilst we've been sleeping, Melbourne based designer Peter Alexander has been building an enormously successful business, creating his funky, fun and fashionable pyjamas.
Celebrities have taken a liking to his brand too. Over the last twenty two years, well known names such as Kylie Minogue, Salma Hayek, Toni Collette, Nicolette Sheridan & the Hilton sisters have all been sleeping with Peter.
Today Peter Alexander is fast becoming an empire. With the celebration of twenty two years, an extended range into homewares and children's sleepwear and the opening of more than 24 stand alone stores nationally and internationally - it appears a large number of people are jumping into bed with him.
